This Supermarket Makeup Brand Might End Up Being Your Fave

Sainsbury’s have released a cruelty-free, vegan makeup range with more than 100 products. Beauty fans can shop the collection online at or in one of the 281 stores across the UK. 

Items include eyeshadow palettes, a selection of highlighter and contour sticks, bronzer and primer. The products are packed with nourishing ingredients like Aloe Vera, Jojoba oil, Vitamin A, Vitamin C, Vitamin B3 and Hyaluronic and the price starts from £2, with the most expensive item being only £6.

I tried it out and loved it:

Products used:

  • Flawless hydrating illuminating primer – serum foundation in the shade amber
  • Contour palette in the shade dark – bronzer brick in the shade mocha
  • Strobing stick in the shade caramel – liquid illuminator in the shade rose gold
  • Volumising and defining mascara