Born out of a deli in New York, Hellmann’s has a long-standing passion for real food, real people and real places. To celebrate this, Hellmann’s is bringing together food entrepreneurs from across Britain, Berlin and California to serve up mouth-watering deli sandwiches to the nation.
The Hellmann’s Real Food Tour will support UK restauranteurs by showcasing their delicious hero dishes in a series of short videos that will raise awareness of the exciting and tasty food being served by the country’s rising stars.
To kick start this tour, Hellmann’s will open its doors to the ‘Deli Exchange’ this month – a pop-up that will host two of the world’s best Delis to share their own world renowned, award winning sandwiches with Londoners.
Open for three days from Thursday 19th July, the eatery will have back-to-back residencies from the world-famous deli aficionados – welcoming Ike’s Love and Sandwiches, which has over 40 sites across California, and Mogg, whose reputation proceeds itself as an institute on the Berlin culinary scene.
Opening day will see sandwiches go for just £1, and £4.99 thereafter with proceedings being donated to Action Against Hunger.
Hellmann’s Deli Exchange Menu
THE REUBEN – Delicious pastrami sliced onto a toasted half rye bread and served with Swiss cheese, Russian dressing and pickled cabbage.
THE SALT BEEF – Insanely thick tender slices of salt beef steamed slow and low for 48 hours served with horseradish mayonnaise, a carrot puree and pickled cabbage on a half rye bread.
Hellmann's Real Food TourOpen from 10.00 – 17.00 daily at 3 Bateman Street, Soho, London, W1D 4AG
All sandwiches are served on crunchy Dutch Bread with Ike’s secret house-made aioli recipe, ‘Dirty Sauce’*, baked fresh into every sandwich. The sandwich numbers are the same as those you would find on menu boards at any of Ike’s stores in California!
#18 – Awarded ESPN’s ‘Fanwich Award’ for best sports sandwich in the United States: Roast beef, Turkey, Salami, Godfather Sauce, Provolone Cheese
#111 – Voted one of the top 50 sandwiches in the United States by Men’s Journal: Halal Chicken, Real Honey, Honey Mustard, BBQ sauce, Provolone Cheese
#70 (vegetarian*) – Awarded PETA’s ‘Best Vegan Meatball Sandwich’ in the United States: Vegan Meatballs, Marinara Sauce, Provolone Cheese
*Dirty Sauce contains Hellmann’s mayonnaise and therefore is suitable for vegetarians.