Leading Australian activewear brand Lorna Jane has launched its first UK store in St Martins Courtyard, London joining the 190 stores in Australia and the US. The Lorna Jane brand, celebrated for inspiring women to stay fit and healthy through active living, will release a whopping 70-100 new styles every month; so make sure you visit regularly and get ready to shop.
Mirroring the holistic approach of Lorna Jane destinations overseas, the store has an ‘active lounge’ that will host free fitness classes including Ballet, Yoga and Pilates. The store will also host regular health talks, all bookable through mounted I-pads throughout the store.
Customers can also join in with the brand’s ‘Swap Shop’ revolution by donating their pre-loved activewear and be rewarded with Lorna Jane store credit. All items will be donated to The Salvation Army.
British born, Lorna Jane Clarkson said, “We are thrilled to be opening our first Lorna Jane store in London after huge demand for our Brand Philosophy and activewear from UK customers,”
“The Covent Garden Active Living Room will bring my Active Living philosophy to life with Move, Nourish and Believe experiences available in one inspiring location.” she said.